Autumn / Winter Digital Checklist

We support our booking engine technology with a range of digital marketing tools and services designed to support growth in direct online revenue.

Outlined below are just a few suggestions for what to consider this Autumn and Winter to enhance your online offering.


Christmas

Do you have dedicated Christmas landing pages with targeted SEO and engaging calls to action?
Do you have a selection of Cash and Package vouchers for Christmas?
Do you have On-site promotions, daily branding, ezines, social media communications to promote each of your Christmas offerings – from Parties, to seasonal overnight packages and vouchers?
Do you have dedicated PPC campaigns to target the Christmas market?


Shoulder / Off Season

Ensuring you have the right product and message for each of your target markets, which adapts to suit their booking and stay habits at different times of the year will ensure you get the most out of each season.

Do you have a selection of dynamic seasonal rates that are designed to either fill those difficult to sell days of the week or to encourage longer lengths of stay?
Do you have a selection of rates that offer a better price on your own site supported with on-site messages for Reasons to Book Direct?
Are you using our Social Media Engagement Tool to drive direct bookings?
Have you implemented a price check widget to encourage people to stay and book on your engine, rather than compare prices on OTA sites?

 

If you would like to receive some more detailed suggestions for what you can do to enhance your online performance this coming season, Click on the link below
or directly on support@in1solutions.com