How to Generate More Revenue from Your Digital Voucher Solution
Voucher business is still growing across a wide range of industries, from hotel and restaurants to spas and gift shops, from fully integrated E-Voucher solutions to digital vouchers. Whatever your product offering, there are a few tips highlighted below to ensure that you are utilising all the tools available to maximise your voucher sales.
Gift Experiences or Voucher Products
If your offering lends itself to selling a range of experiences or individual voucher product offerings, then adding these to your online voucher offering is a great way of showcasing your brand and driving increased sales – these could include Spa Treatments, Dining Offers and incentivised offers.
Whether it is Christmas, Mother’s Day or Easter…whatever the season there is a voucher to suit and a proactive campaign designed to drive voucher sales for these periods. We can schedule a seasonal planner of activities to ensure you do not miss out on any valuable sales opportunities.
Dedicated Landing Pages & Voucher Categories
If offering a range of gift experiences or even categories – such a Dining Offers, Spa Treats or seasonal gifts – then having a suite of dedicated landing pages will make it easier for you to promote individual category or experience offerings and will also enhance Search Engine Optimisation and conversion from online marketing campaigns.
Creative designs across all stages of engagement – from the voucher offering itself to the E-Voucher or online confirmation – can encourage engagement and increase conversions. As well as designs that match your brand, offering the customer a choic e of design options when it comes to the voucher or gift.
Promote your voucher offering on your Facebook page and allow customers to send vouchers to their Facebook account. Or use our brand advocacy tool which allows your customer to share an incentive with their friends and family through their own social media account, growing brand awareness and growing voucher sales through social media engagement.
Targeted Paid Advertising Campaigns
A proactive PPC campaign will allow you to grow your online voucher revenue and it is completely measurable and campaigns can be targeted according to your product offering or markets. These campaigns are integrated into your Analytics account so you can track performance as required. Our campaigns are supported with custom design ads and landing pages.
Daily Emails & Ezines
Regular and creative communications to your market or existing customer base will support growth in online voucher sales. These can include branded messages as part of your daily emails, which could promote a seasonal voucher offering or utilising engaging ezines to promote your voucher offering to your database.
If you are interested in hearing more about any of the Tips above and how they might work for your voucher offering, we would love to hear from you.