• Mobile is the Future

    IABI announced recently that by the end of 2012 around 75% of Irish people will have a Smart Phone! Which is a large proportion of any companies target market, highlighting the need to ensure you have a mobile platform and strategy for your property.

    According to a research report from Cowen and Company, Google earned $2.5 Billion in
    mobile revenue in 2011 and mobile websites will soon account for 25% of all paid clicks. The fast pace of adoption of this smart technology and the implication to the world of search marketing, means that all companies need to have included mobile as part of the overall marketing campaign.

    Friday, April 27, 2012