• Predictions for the Demise of Hotel Rate Parity

    Lorna McNamara, Marketing Director

    HSMAI reports suggest that in many markets Rate Parity has become a thing of the past in many markets and in those countries which whose economy is still suffering, they predict that it may only survive one more round of OTA contracting. This move away from the restrictions of Rate Parity will enable hoteliers to strategically manage their rates on different channels –returning control of their product and how they choose to sell it. You can read more about this story on –

    Read more on – HotelNewsNow.com

    Thursday, June 28, 2012