• Fully Realise the power of Imagery in 2014

    Lorna McNamara, Marketing Director

    Two key elements running side-by-side will determine more than ever the success of online marketing campaigns. These are content and imagery. We have already highlighted the importance of content in a number of blogs over the last few months. Whilst relevant content is important for SEO, Social media and websites in attracting visitors and encouraging them to interact, the power of attractive imagery should never be underestimated.

    For both websites and social media platforms, the emphasis on strong visual content has increased over the last year with Facebook campaigns receiving more likes, comments and shares for those with strong and relevant imagery. On both Google + and Facebook, photo uploads have been the most popular activity over the last year. The increased use of mobiles and the growth of responsive technology has seen a shift toward adaptable sites; which rely predominantly on imagery to create an impression and in turn encourage engagement.

    Ensuring you have high quality, relevant and appropriate imagery will enhance your online marketing presence and increase visitor numbers and interaction, whether on websites or social media platforms.

     

    Wednesday, January 29, 2014