Online Marketing Solutions that deliver.
Search Engine Optimisation
Search Engine Optimisation is the key to commencing a successful Online Marketing Campaign. It is the crux upon which the other techniques build. SEO results take longer to emerge online. Results usually appear from between two to six months after the initial optimisation. A strongly optimised website will harvest long-term results and deliver positive return on investment.
Campaign Maturity takes between 12 – 18 months before one can assess the true benefit of a campaign. Longer investment with regards to time is therefore recommended.
Our SEO Process: Generally we have two phases for SEO comprising of an Initial and a Maintenance phase. The Initial & Maintenance go hand in hand and are dependent on one another. The Initial phase really just looks at the status of the current site, ensures that we get the basics right and implemented across the site and set out goals accurately as to what you would like to achieve from the campaign. And then during the Maintenance Phase we work on achieving those goals.
It is important to note that SEO is not a once off process. Search engines look to websites for new content to keep up with the daily entry of websites to their index to prove that the current site is “more popular” or “relevant” to the newly entered ones. Search engine algorithms change constantly and staying abreast of these changes keeps your site one step ahead of your competitors.
We also don’t just believe in increasing your traffic, we take the process one step further and analyse log and track the results on a monthly basis. Usability is key to our SEO campaigns and our personal goal is that you see the results not only from your increased traffic logs, but from increased leads and sales. That is where it counts after all!
Pay Per Click Strategy (PPC)
As with many emerging technologies, PPC is known by several different names and acronyms. Some people call it Pay Per Placement engines (PPP), others call them Bid for Placement engines, and the list goes on. The industry is now trying to standardize on “Pay Per Click” as the official terminology. The reasoning goes that you do not actually pay for placement. Technically, the positions or listings are free. You pay only for each click (i.e., visitor) that you receive from that search engine listing. The person placing the highest bid per click price for a keyword achieves the highest placement or ranking.
PPC Marketing potential: PPC works well across a wide range of marketing objectives, as it can provide great exposure online – driving audience, increasing your marketing database and gaining new clients. PPC is a very cost-effective way of generating leads, conversions and sales. The PPC strategy would include:
- Generate leads within the target Cost Per Acquisition (CPA).
- Optimise campaign to own brand terms, ensure top listing position for these.
- Identify conversion actions and optimize campaign to drive visitors to these areas.
- Build PPC campaign based on highest yielding phrases.
- Maintain target CPA.
- Ongoing industry and competitor research and implementation of results into site and campaign.