PPCPay Per Click Advertising (PPC) for Hotels
As with many emerging technologies, PPC advertising is known by several different names and acronyms. Some people call it Pay Per Placement engines (PPP), others call them Bid for Placement engines, and the list goes on. The industry is now trying to standardise on “Pay Per Click” as the official terminology.
The reasoning goes that you do not actually pay for placement. Technically, the positions or listings are free. You pay only for each click (i.e., visitor) that you receive from that search engine listing. At its simplest, the person placing the highest bid per click for a keyword achieves the highest placement or ranking.
PPC Advertising for Hotels
PPC works well across a wide range of marketing objectives, as it can provide great exposure online – driving audience, increasing your marketing database and gaining new clients. PPC is a very cost-effective way of generating leads, conversions and sales. The PPC strategy would include:
- Generate leads within the target Cost Per Acquisition (CPA).
- Optimise campaign to own brand terms, ensure top listing position for these.
- Identify conversion actions and optimise campaign to drive visitors to these areas.
- Build PPC campaign based on highest yielding phrases.
- Maintain target CPA.
- Ongoing industry and competitor research and implementation of results into site and campaign.
In1 Solutions has developed a unique PPC process for hotels that ensures you get maximum return from your online marketing budget. We will refine your campaign over time to give you above average click-through rates, ad positions and conversions.
