Lyrath Estate Hotel Kilkenny Case Study

Technology and Marketing Services for Hotels

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LYRATH ESTATE, KILKENNY

The essence of a great hotel lies not only in the elements you can touch, cuisine you can taste or beautiful surroundings you can see, but in the way simply ‘being there’ makes you feel. At Lyrath Estate Hotel Kilkenny, you know you are somewhere special from the moment you arrive.

The Lyrath Estate has been a valued client of In1 Solutions for a number of years. In1 provides the luxury property with a full suite of digital marketing solutions, including cutting-edge technological products and services to support their targets for growth in online revenue and effective yield management.

As an elegant and much sought-after destination, the leisure market is crucial to Lyrath’s success. Our dynamic booking engine, with its ability to create a range of packaged offerings and discounts, has enabled Lyrath Estate to significantly grow their percentage of special offer bookings, all generated directly on their own website.

CLIENT REVIEW

We have been working with In1 Solutions for a number of years, providing us with a full online marketing service, including an integrated booking engine with our PMS, Hotsoft. Their focus has been on delivering creative and targeted solutions with a strong level of customer service. They have consistently delivered growth in revenue year-on-year. Each year, they have delivered an average of more than 20% growth in online revenue and early 2019 has seen almost 40% growth in revenue.

Their dynamic booking engine is easy for the customer to use and delivers high levels of bookings online. They also consistently achieve a strong ROI for our PPC campaign – of over 18 to 1 – delivering great results with a strong conversion rate and a low cost base. They deliver results through strong defence of the brand online and creative and targeted campaigns, driving new visitors with high levels of conversions. We enjoy working with the team at In1 Solutions and would not hesitate to recommend them to other luxury hotels.

Deirdre Grant, Marketing Manager, Lyrath Estate, Kilkenny