Shelbourne Hotel Digital Marketing Case Study

Digital Marketing Solutions Case Study

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SHELBOURNE HOTEL DUBLIN

The 5-star Shelbourne Hotel is located in Dublin City Centre. It has been an iconic historical landmark, located directly opposite St. Stephen’s Green, for almost two centuries.

The Shelbourne was looking for range of online marketing solutions for their Wedding, Dining, Spa, and Voucher offerings. It was essential that these included responsive websites, PPC, SEO, email marketing, and an integrated, fully optimised e-Voucher solution.

The main challenge was to provide attractive, informative, and responsive websites that would work well across all platforms. They needed to be fully optimised to ensure growth in the number of overall site visitors, thereby having a knock-on effect on the number of hotel experiences purchased. The client was also looking for a voucher offering that could be integrated as part of their in-house payment system. In1’s integrated voucher engine solution is supported by a proactive PPC campaign and hasĀ  delivered strong growth year-on-year in online voucher sales for the property.

CLIENT REVIEW

The Shelbourne Hotel chose In1 Solutions to develop a dedicated website for the sale of gift vouchers. Since this partnership, our online voucher sales have gone from strength to strength with unprecedented year-on-year sale growth. We recently collaborated closely with them on developing an integrated payment solution with Savvy which has further increased our sales. Their dedicated team work closely with us on a daily basis, providing background and logistical support in addition to developing new ideas for ongoing revenue growth.

Yvonne Donohue, Director of Sales and Marketing, The Shelbourne Dublin