The Shelbourne Hotel is a 5-star, luxury property located in Dublin City Centre. It is an iconic historical landmark, located directly opposite St. Stephen’s Green. For almost two centuries, it has been at the centre of the city’s social and cultural life and a favourite destination of visitors from all around the world.
The property is renowned for its fine dining, afternoon tea, and spa offering, as well as its stunning accommodation; A most distinguished address and a national treasure.
Our bespoke voucher solution was the perfect match for the Shelbourne brand.
WHAT WE DELIVERED
By providing a fully integrated digital voucher solution that seamlessly blended into the Shelbourne’s luxury brand, we have consistently delivered strong growth in voucher sales and engagement. We have been a partner of the Shelbourne for over 6 years and for each of those years, we have delivered increased in voucher revenue with proactive digital marketing and a solution that is easy to use for both hotel and customer.
Our integrated voucher solution with point of sale redemption, which allows the customer to redeem a voucher at any POS terminal, a strong Gift Experiences offering, and full payment gateway integration, has ensured a future-proofed voucher solution that best meets client and customers’ expectations. Our targeted paid advertising campaigns and experience working with luxury brands has ensured our voucher solution delivers results year after year.
2019 saw growth of 46%
on strong growth already achieved in 2018
Seasonal Voucher Sales
A targeted paid search campaign delivered
77% growth in voucher sales for December
Last Christmas delivered an additional
72% growth in Afternoon Tea gift experiences
The Shelbourne Hotel chose In1 Solutions to develop a dedicated website for the sale of gift vouchers. Since this partnership, our online voucher sales have gone from strength to strength with unprecedented year-on-year sale growth. We recently collaborated closely with [In1] on developing an integrated payment solution with Savvy, which has further increased our sales. Their dedicated team work closely with us on a daily basis, providing background and logistical support in addition to developing new ideas for ongoing revenue growth.
Yvonne Donohue, Director of Sales and Marketing, The Shelbourne Dublin