Category Archives: Digital Marketing

  • PPC Revenue Management
    How to Generate More Revenue from your Paid Advertising Campaigns

    Although the online market for paid advertising for the hotel industry has become increasingly crowded and competitive over the last few years. PPC remains a cost effective and measurable way of driving targeted visits to your website and driving growth in online revenue. For some Tips on Maximising Revenue on Investment in PPC – Read More.

    Thursday, March 9, 2017

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  • BABY BOOMERS, MILLENNIALS AND HOTEL MARKETING

    HOW TO COMMUNICATE, GAIN TRUST AND ATTRACT A NEW GENERATION TO YOUR BRAND.When it comes to marketing to these diverse segments, do you as a hotelier stop to think about the different ways that these prospective customers are influenced about what they purchase or consume as a service? Many Baby Boomers remember a time when there were no mobile phones or even connected PCs, and when tablets were for aches and pains, whereas most Millennials have always been “connected – Read More

     

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  • In1 Solutions Expands Global Reach

    Lorna McNamara, Marketing Director

    In1 Solutions has seen significant growth in overseas markets over the past year, providing online marketing and technology solutions to hotels from the Maldives to Moscow and from Copenhagen to Cape Town. Our creative and dynamic solutions are designed to suit the specific needs of each client, delivering growth in direct bookings and effectively promoting the brand online. To find out more about what we can offer and the type of results we can deliver – Read More

     

    Monday, February 29, 2016

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  • SEO Tips 2016
    SEO Tips for 2016

    Lorna McNamara, Marketing Director

    There have been significant updates to SEO over the last year or so, which include Google Penguin, Panda, Hummingbird and Pigeon, frequent changes to algorithms means that SEO is an evolving science, requiring us to keep abreast of changes to ensure we get the most from organic searches. Some of the elements that will drive an effective SEO strategy for 2016 include – Read More

    Thursday, February 18, 2016

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  • Masimise RevPAR
    Using PPC and Brand Advocacy to maximise Net RevPAR

    Lorna McNamara, Marketing Director

    A thriving hotel economy relies on happy guests. And revenue. In fact, revenue is critical to a satisfied guest; it allows hotels to better serve their staff, and their staff to better serve their guests. Your guests, your team, and your hotel’s bottom line all win when you aspire to generate the most revenue. The hospitality industry however is unique and many of your prospective guests are hijacked by OTAs like Booking.com before they get a chance to book directly on your own website.  In1 Solutions offer a range of  online marketing services designed to grow direct bookings and maximise Net RevPAR. Read More.

    Wednesday, October 14, 2015

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  • Responsive Website Design
    New Responsive Website for Oceana Hotels

    Lorna McNamara, Marketing Director

    In1  provides a full service solution to the Oceana Hotel group who represent four hotels in Bournemouth and one in Evian in France. Our services include responsive website design, our dynamic booking engine solutions, including our responsive group engine, and online marketing services that include SEO, PPC and social media marketing.

    To view their group site, click on – Oceana Hotels.

    Friday, August 28, 2015

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  • In1 Solutions’ Partnership with Flip.to delivers Direct Bookings and Strong ROI

    Lorna McNamara, Marketing Director

    Read more about our Flip.to partnership which delivers hotels social media engagement tools that are delivering growth in direct bookings and increased brand awareness. Read More

    The brand advocacy tool is seamlessly integrated into out booking engine and allows you to harness the power of your existing customer base to grow awareness of your brand and generate bookings. This unique and highly effective marketing solution lets you tap into the social networks of your guests, turning them into active and engaged brand advocates. By simply incentivising your guests to share their stay with their social networks, we help you multiply your marketing reach. Read More about the Brand Advocacy offering or talk to us today about how this tool could be delivering real results for your hotel – Request More Information.

    Friday, July 3, 2015

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  • Digital Trends
    Digital Trends for 2015

    Lorna McNamara, Marketing Director

    Read our latest review of some of the key trends that will play a role in online marketing and digital solutions during 2015.  Online Marketing and Digital trends

    They include Mobile, Content Marketing, Cross Channel Marketing and Personalisation and provide an insight into the roles each will play in developing strong marketing strategies that will deliver strong results and improve online conversion levels. Read More

     

    Thursday, February 12, 2015

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  • SEO Tips 2015
    SEO Tips for 2015

    Lorna McNamara, Marketing Director

    There have been significant updates to SEO over the last year or so, which include Google Penguin, Panda, Hummingbird and Pigeon,  with an overall shift to a focus on quality content and the need for any SEO strategy to incorporate a content management strategy.

    Some of the elements to focus on in the coming year to ensure a winning SEO strategy for your hotel include:

    1. Invest in Content – create quality content throughout the site, with a defined strategy for regularly updating and enhancing that content thtoughout the year and strengthening it with relative links.

    2. HTTPS Protocol – with Google sarting to place more focus on the secure HTTPS protocol over HTTP as part of their ranking criteria, it would  be worth considering a move to HTTPS from HTTP to support improved rankings if Google place any increased emphasis on this element of site structure.

    3. Mobile Keeps on Growing – it is predicted in 2015 that mobile searches will surpass other web traffic and with the sheer volume in mobile searches now online it is vital to have a well defined mobile content / SEO strategy in place. In1 Solutions offer both fully responsive websites as well as dedicated mobile websites and booking engines. All designed and structured to perform optimally on all devices.

    4. Brand Mentions – As part of an inbound link strategy Google focuses on brand mentions rather than mere keywords and implementing an effective brand advocacy program for your hotel will support your SEO initiative. It is important that the brand mentions are form a mix of sources and can be linked or non-linked. In1 Solutions’ Brand Advocacy product, can help to support brand awareness and references on social media. Use the power of social media to get people talking about and engaging with your brand.

    5. Fully utilise Imagery and Videos on you site – Having a selection of YouTube optimised videos on your site and a good selection of imagery with a site that is enabled for “Enhanced Image Search” will all support your Google rankings.

    Wednesday, December 10, 2014

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  • Group Search & Sort
    Reponsive Group Search & Sort

    Lorna McNamara, Marketing Director

    Effective group search and sort functionality can significantly increase the conversion rate for a hotel group. Allowing the customer to choose to view availability either for an individual hotel or to check the group as a whole. By simply reducing the frustration factor associated with having to individually check dates across a selection of hotels, can reduce the bounce rate away from the hotel site and the availability search stage and increase the level of completed bookings.

    Other enhancements include larger imagery, links to maps, vouchers and property information and packages available. As with our voucher engine, the group booking engine is also responsive. More enhancements will be added soon to Group Search & Sort to enable groups to more effectively cross sell amongst their hotels and to improve the overall conversion level through their group site. Click on the link to view an example of In1 Solutions’ Group Search & Sort.

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