Category Archives: Email Marketing

  • Fully Realise the power of Imagery in 2014

    Lorna McNamara, Marketing Director

    Two key elements running side-by-side will determine more than ever the success of online marketing campaigns. These are content and imagery. We have already highlighted the importance of content in a number of blogs over the last few months. Whilst relevant content is important for SEO, Social media and websites in attracting visitors and encouraging them to interact, the power of attractive imagery should never be underestimated.

    For both websites and social media platforms, the emphasis on strong visual content has increased over the last year with Facebook campaigns receiving more likes, comments and shares for those with strong and relevant imagery. On both Google + and Facebook, photo uploads have been the most popular activity over the last year. The increased use of mobiles and the growth of responsive technology has seen a shift toward adaptable sites; which rely predominantly on imagery to create an impression and in turn encourage engagement.

    Ensuring you have high quality, relevant and appropriate imagery will enhance your online marketing presence and increase visitor numbers and interaction, whether on websites or social media platforms.

     

    Wednesday, January 29, 2014

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  • Email Marketing in 2012

    Lorna McNamara, Marketing Director

    Email marketing was once a key player in any marketing strategy and a relatively low-cost CRM tool, however, with the buzz surrounding social media over the last few years, many predicted its demise. However, the popularity and effectiveness of email marketing has enjoyed a resurgence in 2012 with many realising that it is an important element of an integrated digital marketing strategy.

    To ensure that email marketing works for your business, you need to have a relevant and compelling message. To utilise customer analysis to provide targeted campaigns or offers to ensure that the right message goes to the correct inbox. Whereas before timing was considered a determinant for success,  increasingly sorting emails by perceived relevance will be more important. As with other elements of the digital mix, emails and social media need to work in an integrated fashion to increase effectiveness – in essence social media enhances emails rather than killing them off!

    Tuesday, May 15, 2012

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