Category Archives: Social Media for Hotels

  • BABY BOOMERS, MILLENNIALS AND HOTEL MARKETING

    HOW TO COMMUNICATE, GAIN TRUST AND ATTRACT A NEW GENERATION TO YOUR BRAND.When it comes to marketing to these diverse segments, do you as a hotelier stop to think about the different ways that these prospective customers are influenced about what they purchase or consume as a service? Many Baby Boomers remember a time when there were no mobile phones or even connected PCs, and when tablets were for aches and pains, whereas most Millennials have always been “connected – Read More

     

    Thursday, March 9, 2017

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  • In1 Solutions Expands Global Reach

    Lorna McNamara, Marketing Director

    In1 Solutions has seen significant growth in overseas markets over the past year, providing online marketing and technology solutions to hotels from the Maldives to Moscow and from Copenhagen to Cape Town. Our creative and dynamic solutions are designed to suit the specific needs of each client, delivering growth in direct bookings and effectively promoting the brand online. To find out more about what we can offer and the type of results we can deliver – Read More

     

    Monday, February 29, 2016

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  • Masimise RevPAR
    Using PPC and Brand Advocacy to maximise Net RevPAR

    Lorna McNamara, Marketing Director

    A thriving hotel economy relies on happy guests. And revenue. In fact, revenue is critical to a satisfied guest; it allows hotels to better serve their staff, and their staff to better serve their guests. Your guests, your team, and your hotel’s bottom line all win when you aspire to generate the most revenue. The hospitality industry however is unique and many of your prospective guests are hijacked by OTAs like Booking.com before they get a chance to book directly on your own website.  In1 Solutions offer a range of  online marketing services designed to grow direct bookings and maximise Net RevPAR. Read More.

    Wednesday, October 14, 2015

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  • In1 Solutions’ Partnership with Flip.to delivers Direct Bookings and Strong ROI

    Lorna McNamara, Marketing Director

    Read more about our Flip.to partnership which delivers hotels social media engagement tools that are delivering growth in direct bookings and increased brand awareness. Read More

    The brand advocacy tool is seamlessly integrated into out booking engine and allows you to harness the power of your existing customer base to grow awareness of your brand and generate bookings. This unique and highly effective marketing solution lets you tap into the social networks of your guests, turning them into active and engaged brand advocates. By simply incentivising your guests to share their stay with their social networks, we help you multiply your marketing reach. Read More about the Brand Advocacy offering or talk to us today about how this tool could be delivering real results for your hotel – Request More Information.

    Friday, July 3, 2015

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  • Digital Trends
    Digital Trends for 2015

    Lorna McNamara, Marketing Director

    Read our latest review of some of the key trends that will play a role in online marketing and digital solutions during 2015.  Online Marketing and Digital trends

    They include Mobile, Content Marketing, Cross Channel Marketing and Personalisation and provide an insight into the roles each will play in developing strong marketing strategies that will deliver strong results and improve online conversion levels. Read More

     

    Thursday, February 12, 2015

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  • Do you have a Digital Marketing Strategy

    Lorna McNamara, Marketing Director

    We all start the year with great intentions, but often by this time of year, many of them have fallen to the wayside due to general day to day work pressures. However, to ensure your hotel makes the most of the online environment, you need to ensure that regular activities, updates to online platforms and websites are implemented and that the content is targeted, well-written and relevant. There are plenty of tools to help you in scheduling activities and supporting a digital marketing strategy, such as free online calendars and tools such as Google Insights & Trends, Trend Spotter, Pinterest and LinkedIn. All of these tools can make it easier to keep an eye on trends and stories that are capturing peoples imagination – some of which could be incorporated into promotional campaigns or used to identify when best to communicate a particular message or offer.

    With the continued growth in the relevance of content marketing and the latest up-dates to Google SEO algorithms, combined with the importance of social media and imagery in helping people make decisions, it is more important than ever to have a planned communication strategy. This strategy should cover all target markets across a mix of platforms and should be timed to give each campaign the greatest chance of success. In1 Solutions can create and manage the implementation of creative digital marketing strategies.
    If you would like to find out more about this service contact us at – support@in1solutions.com.

     

    Friday, April 25, 2014

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  • Fully Realise the power of Imagery in 2014

    Lorna McNamara, Marketing Director

    Two key elements running side-by-side will determine more than ever the success of online marketing campaigns. These are content and imagery. We have already highlighted the importance of content in a number of blogs over the last few months. Whilst relevant content is important for SEO, Social media and websites in attracting visitors and encouraging them to interact, the power of attractive imagery should never be underestimated.

    For both websites and social media platforms, the emphasis on strong visual content has increased over the last year with Facebook campaigns receiving more likes, comments and shares for those with strong and relevant imagery. On both Google + and Facebook, photo uploads have been the most popular activity over the last year. The increased use of mobiles and the growth of responsive technology has seen a shift toward adaptable sites; which rely predominantly on imagery to create an impression and in turn encourage engagement.

    Ensuring you have high quality, relevant and appropriate imagery will enhance your online marketing presence and increase visitor numbers and interaction, whether on websites or social media platforms.

     

    Wednesday, January 29, 2014

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  • Expedia & Travelocity Merger

    Lorna McNamara, Marketing Director

    The recent strategic marketing agreement between two giants of the online travel industry, Expedia and Travelocity, are set to make an already competitive online marketplace even more competitive! For consumers this will mean a loss of competition. For hoteliers looking to manage online revenue, it will mean more competition in an already hyper-competitive online marketplace. More about the merger can be found on the Digital Marketing Works blog.

    Although this is mainly a USA market agreement, there is bound to be wider implications. For hoteliers, the consolidation may make negotiating on rates and terms more difficult with this larger entity. It will also mean that they will have a wider market reach by the combination of the two client databases. With Expedia having already increased their bid levels in the PPC market, going forward it will be a real battle of two giants with Booking.com and the combination of Expedia and Travelocity. This will make things even more costly for individual hotels to generate direct revenue through paid searches.

     

    Friday, August 30, 2013

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  • Why It is More Important to be Interesting than Liked

    Lorna McNamara, Marketing Director

    Everyone wants to be liked, but sometimes it is more important that what you have to say is interesting. With Facebook there has been a lot of focus on how to grow your likes to support your brand’s social media strategy, however, going back to basics and focusing instead on what your brand has to say, will result in a more successful campaign. Shifting the focus from  getting people to “Like” you through competitions, or to maintain the interest of friends of friends, the emphasis is on organically growing connections based on their interest in what you are saying. So rather than growing your presence on a social media channel through connections with tenuous links, your connections are based on shared interests – Read more on the “Interest Graph” in Dan Weingrod’s article on Econsultancy.

    Previous articles on this Blog on Sharing Content and on Content Marketing for SEO –  identified the importance of content both for SEO and for an effective social media campaign, highlighting the need to pay attention to what you are saying and ensuring that it will be of interest to your existing or target audience. Focusing on what is good or unique about your product or brand will ensure a more organic and overall more effective online marketing campaign.

    So to boost your “interest graph” remember that Content is King and as Mark Twain said – “The most interesting information comes from children, for they tell all they know and then stop”.

    Tuesday, August 7, 2012

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