Christmas Online Checklist
Listed below are a few tips to what you should be including in your online activities now in order to maximise the busy Holiday Season.
If correctly promoted, your online gift vouchers should drive significant revenue over the months leading up to Christmas and initial promotion of them can start in the early Autumn. Ensure they are well promoted on the home page of your website and on your emails and with dedicated ezines to your database. To drive the best results, you can also support this with a dedicated PPC campaign for your online vouchers, supported with well designed re-marketing ads.
Your website should have a dedicated landing page for Christmas at your hotel and if it is a busy time of year for you, there should also be dedicated pages for your Christmas Parties and your Christmas, Twixmas and New Year packages. They should also be well optimised with good content to ensure you can compete organically on the search engines.
In the weeks leading up to the Holiday, deck your website with the trappings of Christmas with strong images and graphics to enhance the holiday feel. Ensure links to the online gift vouchers, Christmas Packages and New Year breaks are easy to find and are presented in an attractive and seasonal manner.
Try and inject some fun and creativity into how your promote your Christmas offerings. Putting a little bit of thought into the message, the imagery, the incentives and the offers themselves will help you compete more effectively at this busy time of year.
Christmas is a busy time with a lot of promotional campaigns and offers coming at potential customers from all directions, so reward the Holiday Spirit with an incentivised offer for either your Christmas Packages or your online vouchers. Or provide a gift included as part of a standard package or a special promo code for those that book before Christmas to make people feel like they are getting a good deal and encourage them to spread the word.
Christmas is the Holiday Season, so remember to keep the language, the message and the look fun and entice them in! Communicating the holiday spirit is very important. Soak up in the festive mood around you and project it in your communication and messaging to your current and potential customers either on social media or on your website.