To ensure that your website performs well, it is now more important than ever to ensure that it contains relevant and engaging content that will encourage the visitor to stay on the site and interact with the hotel online. Also with the latest round of Search Engine Optimisation (SEO) up-dates from Google, including Google Panda 4.0, content has become even more important in determining how your website will perform on the search engines. Now, rather than poor content meaning that visitors are not overly impressed with your website offering once they land on your site, poor content can actually have your site penalised so that visitors will not find you on general searches.
In1 Solutions offer content marketing strategies as part of our website management and SEO services. We can work with you to ensure that the content on your website is well written, with scheduled up-dates to reflect the seasons and major events and will also ensure that they content will work to enhance, rather than hinder your SEO strategy.