Eggciting times ahead...
Now is an egg-cellent time to optimise your promotions for Easter. As one of the busiest long weekends of the year, planning to succeed will ensure you maximise revenue and kick-start the busy season ahead.
With so many people looking to treat themselves or loved ones, Easter has a wide market appeal for family stays, dining offers, events, gifts, and more. Giving your product offering a seasonal spruce up and applying targeted and measured creative promotions will ensure success.
So whether you are promoting overnight stays, events, dining or gift vouchers, below are some cracking ideas to put in place:
• Make the most of branded hashtags to ensure your posts are easy to find
• Branded posts or blogs are a good idea helping to spread awareness
• Create a sense of urgency through limited offers. Countdowns drive engagement.
• Use creative imagery with clear, concise text and strong CTA’s
• Videos are a great way to grab attention across all platforms
• Consider adding something extra that highlights to your USP. Stay true to your brand but bring a little fun.
• Create a theme that complements all offerings. Vouchers, stays, dining. Adapt the message, platform, and timing to what best suits each target market.
Whether you are skipping through Springtime in the Northern Hemisphere or settling into Autumn in the Southern Hemisphere, talk to us today about creative and egg-citing promotions to drive growth in revenue.