HOW TO GENERATE MORE REVENUE FROM YOUR DIGITAL VOUCHER SOLUTION
Voucher business continues to grow at a staggering speed across a wide range of industries, from hotel and restaurants to spas and gift shops, from fully integrated E-Voucher solutions to digital vouchers. Whatever your product offering, here are a few tips to ensure you are utilising all the tools available to maximise your voucher sales.
Gift Experiences or Voucher Products
If your offering lends itself to selling a range of experiences or individual voucher product offerings, then adding these to your online voucher offering is a great way of showcasing your brand and driving increased sales. These could include Spa Treatments, Dining Offers, and incentivised offers.
Whether it is Christmas, Mother’s Day or Easter…whatever the season there is a suitable voucher and a proactive campaign designed to drive voucher sales. We can schedule a seasonal planner of activities to ensure you do not miss out on any valuable sales opportunities.
Dedicated Landing Pages & Voucher Categories
If you are offering a range of gift experiences or even categories, such Dining Offers, Spa Treatments or seasonal gifts, a suite of dedicated landing pages will make it easier for you to promote individual category or experience offerings. It will also enhance Search Engine Optimisation and conversion from online marketing campaigns.
Creative designs across all stages of engagement, from the voucher offering itself to the E-Voucher, and online confirmation, can encourage engagement and increase conversions. As well as designs that match your brand, offer the customer a choice of design options when it comes to the voucher or gift.
Promote your voucher offering on your Facebook page and allow customers to send vouchers to their Facebook account. Or use our brand advocacy tool which allows your customer to share an incentive with their friends and family through their own social media account, growing both brand awareness and voucher sales through social media engagement.
Targeted Paid Advertising Campaigns
A proactive PPC campaign will allow you to grow your online voucher revenue. It is completely measurable and campaigns can be targeted according to your product offering or markets. These campaigns are integrated into your Analytics account so you can track performance as required. Our campaigns are supported by custom designed ads and landing pages.
Daily Emails & Ezines
Regular and creative communications to your market or existing customer base will support growth in online voucher sales. These can include branded messages as part of your daily emails, which could promote a seasonal voucher offering, or utilising engaging ezines to promote your voucher offering to your database.
If you would like to hear more about any of these Tips and how they could work for your voucher offering, we would love to hear from you.
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Call: +353 1 870 6350