Good Web Design & Managements Tips
Brand – clearly defining and promoting your brand and ensuring brand consistency on all online media from your website to social media, ezines, paid ads……
Content – good quality content will attract and engage the visitor and take on a journey of awareness of your product offering and encourage higher conversion rates. Not having and maintaining good content, can have a negative impact on online sales. Shotfarm has produced a report on product information, looking at how product content affects online sales and some of the findings from that report are outlined below:
The survey of 1,500 consumers revealed the following:
- 78% of consumers said product information is very important when making a purchase decision.
- 42% of consumers have returned an online purchase in the past year due to poor product content.
- 56% of consumers have abandoned their online shopping cart due to poor product descriptions or low-quality images.
As already discussed before on our Blog, strong content will also support your SEO strategy – SEO Tips 2016.
Mobile Offering – although most sites are now responsive, many are often designed from the largest offering down, so that most consideration is given to how the website will look and function on a desktop or laptop, rather than ensuring that not only the basic content, but additional promotional elements look good and work well on the mobile offering
Design V Functionality – Although the power of good imagery and appealing design should always be taken into consideration when creating a website,
(Brendan – can you design a selection of images with 4 of our latest web designs – Delphi / Arbor Hyde Park / Baros / Hidden Ireland – and have the images and their hotel names underneath and they will link to their sites
then a Web Design & Management Enquiry button – to link to an enquiry form or when they click it expands and asks for Contact / Property / Email / Phone / Comment / Submit)