Content Marketing – Do You Have Your Strategy in Place?

25 January 2019


Thursday, 4th of October 2012

In a competitive online marketplace, where customer focused content is being created and promoted by companies at an increasing rate, the need for an effective marketing strategy is greater than ever. It must be both creative and engaging to capture the user’s attention.

Ensure that your campaigns are micro-targeted, personalised, authentic, and transparent when it comes to the “how and why” of your hotel’s philosophies and backstory. Combine this with strong visual elements and the best channel of communication, and you’ll reach the right audience at the right time.

The marketing individual responsible for managing your campaigns needs to be a technologist as well as a creative. This will ensure that online tools and channels are utilised to their optimum capacity, with artistic innovation seamlessly complementing technological prowess. All essential ingredients to an effective online marketing mix.

The content on your hotel website should encourage people to link to it and share it across the wide spectrum of social platforms. Try to encourage engagement and layers within the content so that a visitor is enticed to delve deeper.

Rather than the out-dated purchasing of links to enhance your SERPs, there will be more emphasis on content sharing between different brands, products, and publishers. However, the important factor will be not to treat your content as a commodity. With each property reflecting the common denominator of “2B&B 1D” within their general content, ensure that yours stands out in order to differentiate your brand.


Rathbeale Road, Swords,
Co Dublin, K67 P8W6
+353 1 870 6350


Datavoice House, 16 Elektron Rd, Techno Park, Stellenbosch, 7600
+27 (0) 79 581 3399​


Galton Road, Sunningdale, Berkshire,
SL50BP, United Kingdom
+44 (0) 77 178 43646


Calle Jesús y María,
Granada 18009 España
+34 692 996 413

You May Also Like…

Season’s Greetings!

Season’s Greetings!

Season's Greetings!We've accomplished some truly astonishing things over the last twelve months. Side by side. For all...

Black Friday 2022

Black Friday 2022

Black Friday 2022The Countdown Has Begun...We’ve been in the gifting industry for a long time. We know what works. To...

World Travel Market 2022

World Travel Market 2022

WTM London 2022It’s official. World Travel Market will be taking place at ExCeL London from Monday, November 7th to...