Sharing Content – SEO & Social Media In1!
Lorna McNamara, Marketing Director
In a previous article we discussed the growing importance of Content Marketing and how it supports your SEO. In fact many elements of an online marketing strategy can work together to support the overall objective of driving growth in online revenue and strengthening the online brand and a common element across the diverse online marketing tools is content. In essence keeping it fresh and enabling it to be shared across a selection of platforms.
However, to ensure that your “content” works for you in supporting SEO and increasing awareness of your brand online – the content needs to be both worthy of being shared as well as using tools to enable sharing of the content. It is not enough just to put a share option on the footer of a website, beside an offer or on a blog, the content needs to be relevant, interesting, new or enticing. You need to know your market and write for them.
Thursday, May 10, 2012