Does Cloud Hosting Enhance more than just the Response Time?
Lorna McNamara, Marketing Director
Website performance has become increasingly important, not only for the visitor to the site, who does not want to be frustrated with slow download times and missing links, but in how your site is ranked by search engines. Cloud Hosting and the benefits it brings with quicker response times are being evaluated with regard to its overall impact on site performance.
In general, for clients which we have moved to cloud hosting, we are seeing massive improvements in the speed and general performance of their websites. Also now there is almost no limit on the amount and size of imagery and other media elements which can be featured on a website, which means that we can deliver sites that have a strong visual impact that are not hampered by slow response times.
With the speed and reliability provided by cloud hosting, hotel websites will be more responsive, strong impact sites with higher conversion rates – but how does that impact on website rankings. Between the Panda and the Penguin – Google downgrades sites with a poor “user experience” – the shift in emphasis has been to quality of content, quality of user experience and quality of site performance. In essence emphasis is being placed on the overall trust worthiness of a site – i.e. the level of unique and relevant content and supporting that a site that performs in an optimal manner. Cloud hosting supports the overall site performance in terms of response time with sites performing on average 70% – 80% faster, moving from an average of 7 to 8 seconds to sites loading in between 1 and 2 seconds and some sites loading in under 1 second. Another positive aspect of cloud hosting is in geo-location, with sites on the cloud being served locally depending on the visitor’s IP address.
So although there are a number of important elements that can impact on a websites rankings, the speed of delivery and the local attributes of cloud hosted site will support higher rankings.
Tuesday, October 2, 2012