• Responsive Websites – The Good, the Bad & the Ugly

    Lorna McNamara, Marketing Director

    Back in April we wrote an article on whether To Be or not to Be Responsive, highlighting the benefits of an improved user experience across all devices. At the time responsive website design and build was still a new phenomenon, however, since then it has been widely adopted by small and large companies and with the number of people accessing the internet on multiple devices, it has become even more relevant.

    While there are many well documented benefits to using a responsive website, there is also the bad and the ugly of responsive website designs. These include;

    • a longer than normal development and build process – with a requirement to design and test the site according to a large variety of screen sizes and to ensure that each element will respond effectively on all devices and most importantly of all suits the user as well as the device.
    • a certain percentage of users will still have older browsers which offer limited support for responsive sites

    One of the main reasons to move to a responsive website design is to improve user friendliness and usability across all devices. The key is not to focus on a design that works across all devices, but to deliver a responsive site that not only works well across all devices, but that delivers content and a user experience that delivers on their expectations and thereby supports a higher conversion rate on whatever goals have been set for each section of a site.

    Friday, October 4, 2013