Facebook Home & How It Will Affect Hotels
Lorna McNamara, Marketing Director
The Facebook Home option allows users to replace their mobile screen with a Cover Feed from Facebook, with up-dates, photos and status up-dates from friends. Depending on the up-take of this option it means that hoteliers will have to ensure that they factor in a Facebook strategy as part of their mobile strategy and ensure that both elements work to increase conversions. Once Facebook have integrated other recent developments such as, Local Search and Graph Search with Facebook Home, then traditional review sites may be replaced by Graph Search, with friends influencing search decisions on a more local and personalised level. Whenever these elements are integrated and if Facebook Home is adapted by a large number of mobile users, then management of hotel reviews online will take on a more individual relevance, with each persons individual perception or views on a hotel influencing a potentially wide network of friends.Requiring hoteliers to adapt their online reputation management strategy. Read more about this topic at Revinate.
Thursday, May 30, 2013