Why It is More Important to be Interesting than Liked
Lorna McNamara, Marketing Director
Everyone wants to be liked, but sometimes it is more important that what you have to say is interesting. With Facebook there has been a lot of focus on how to grow your likes to support your brand’s social media strategy, however, going back to basics and focusing instead on what your brand has to say, will result in a more successful campaign. Shifting the focus from getting people to “Like” you through competitions, or to maintain the interest of friends of friends, the emphasis is on organically growing connections based on their interest in what you are saying. So rather than growing your presence on a social media channel through connections with tenuous links, your connections are based on shared interests – Read more on the “Interest Graph” in Dan Weingrod’s article on Econsultancy.
Previous articles on this Blog on Sharing Content and on Content Marketing for SEO – identified the importance of content both for SEO and for an effective social media campaign, highlighting the need to pay attention to what you are saying and ensuring that it will be of interest to your existing or target audience. Focusing on what is good or unique about your product or brand will ensure a more organic and overall more effective online marketing campaign.
So to boost your “interest graph” remember that Content is King and as Mark Twain said – “The most interesting information comes from children, for they tell all they know and then stop”.
Tuesday, August 7, 2012