Marketing your way out of a pandemic…
Difficult times call for creative solutions! Supercharging your digital strategy will support your business both now and in the future. Some actions to focus on include:
Organic search has become even more relevant with restricted budgets limiting paid advertising campaigns. Optimising both seasonal, short-term content and “evergreen content” or content that is always relevant and has a longer shelf-life, will support engagement with your brand now and into the future. Remember to keep the content fresh, relevant to your market and engaging with images or videos. Incorporate keywords, but do so naturally, avoiding keyword stuffing and ensure the content answers their questions and has the right tone.
Plan ahead with offers and supporting content for 2021 – Valentine’s, Easter, Summer Breaks. Get in early to drive engagement and direct bookings. Enhance the offering with creative designs, engaging calls to action and fully optimised landing pages, that created early will have time to achieve strong organic rankings.
USE YOUR SOCIAL MEDIA TO INSPIRE
Now more than ever people are looking for some escapism, to plan for the future, to feed their wanderlust. Ensure your social media channels are engaging, reassuring and inspiring. With more people working from home than ever before and many on breaks from work, social media is a great way to connect. Keep it real, remember the power of stories to engage and reassure, support UGC when possible and feed the wanderlust!
FACTOR CHANGING TRAVEL TRENDS INTO YOUR STRATEGY
Recent research in Stockhouse.com has highlighted Smarter, Kinder, Safer as key trends in travel trends that will impact the industry in the coming year. As expected health and safety will be key requirements and the use of tech to support traveller confidence. “Familiarists” rather than tourists with local travel and exploring the world on your doorstep still being seen as a safer and more sustainable. Changing work practices, will also see more of a blur between work and leisure travel, with a new flexibility in combining work and pleasure and further growth in both long and short-stay “Workcations”. For many the pandemic has further increased their awareness of the impact of travel on climate change and will look for more eco-conscious travel options. Mass tourism, with over-crowded attractions and short peak travel seasons, will no longer be at the fore, with many looking to reduce the environmental impact of their holidays and the industry will need to adapt to ensure they attract a fast evolving traveller.
Safety, sustainability, spontaneity…an increased interest in outdoor activities, escapism and exploring their local market, the flexibility that workcations bring, combined with a need for good value, present opportunities and challenges as we move towards a “New Normal”.
OUR WORLD-CLASS DIGITAL MARKETING SERVICES INCLUDE
Encourage your guests to share their authentic, unique, and treasured travel experiences via their personal social media accounts. Ignite the interest of their friends and family. Soon, they’ll be booking with you, too!
Pay Per Click
Our PPC specialists have cultivated years of experience. We drive traffic to your site in an innovative, clever, and financially efficient manner
Search Engine Optimisation
Our SEO strategies are engineered to improve rankings, multiply search engine results, and drive traffic directly to your website
We’re here, with The Brand Mix, to help you develop a digital strategy that yields amplified brand awareness and higher rates of direct reservations
Our Trip Planning service evaluates your locality and identifies popular tourist spots (along with hidden gems only the locals know about!)
Navigate with confidence with our Digital Tool Box, the complete solution to all your digital marketing needs.
Talk to us today about how we can support your journey back to growth.