DRIVE GROWTH IN DIRECT BOOKINGS USING METASEARCH
Metasearch functions as an additional, highly effective marketing channel for your hotel.
When direct links to the key metasearch platforms are complemented by well-managed campaigns, RevPar is strengthened, brand awareness is supported, your relationship with your guests is reinforced, and yield bookings are higher, coming in at a competitive cost.
Metasearch channels allow your hotel to operate on a level playing field with OTA’s, driving new guests to your website and facilitating growth in direct bookings. We enjoy direct connections to the primary platforms and, more importantly, have extensive experience in managing these campaigns.
We ensure that we successfully and consistently drive growth, operating below the average cost of acquisition.
ADVANTAGES OF USING METASEARCH
Metasearch engines have the advantage of running a search query on multiple search engines concurrently. Results are displayed in a uniform structure and in addition to saving time, metasearch engines offer the ability to use less well-known search engines.
Meta search can be useful for SEO in various ways. When researching specific topics and texts you have quick and easy access to specialized search engines with a metasearch engine.