Creative Digital Marketing Solutions that support your Online Brand
In1 Solutions provide a range of Digital Marketing Solutions to support our booking engine technology.They can be offered as a comprehensive and integrated hotel online marketing solution, designed to meet goals and objectives for the property or they can be provided on an individual basis as required. They include – PPC, SEO, Email Marketing, Social Media – Facebook Booking Apps, Mobile websites and Mobile PPC and SEO, Customised Google Analytics Reporting with complete revenue tracking and goal and funnel based reporting.
With all clients a comprehensive E-marketing workshop is held to understand the client’s business, marketing strategy and business objectives. Once we have a thorough knowledge of our client we provide a comprehensive E-marketing strategy with concept, strategy and design. At this stage please refer below to some ideas on how E-marketing could positively impact your business.
Hotel Online Marketing Solutions – key elements include:
- Online Marketing plan
- Content Marketing Strategy – to include Blogs, Landing Pages, Social Media up-dates…
- SEO Strategy
- PPC Strategy
- Social Media Strategy – to include Facebook Booking Apps, Facebook Offers, Google+, Pinterest etc.
- Mobile Marketing Strategy – includes mobile website, mobile booking engine and mobile marketing as part of PPC strategy
- Reporting – a suite of automated and online reports, including customised reports and Ecommerce Google Analytics reports with AdWords integrated.
- Dedicated Account Management & Client Meetings
PPC & SEO
Online Marketing Solutions that deliver.
Search Engine Optimisation
Search Engine Optimisation is the key to commencing a successful Online Marketing Campaign. It is the crux upon which the other techniques build. SEO results take longer to emerge online. Results usually appear from between two to six months after the initial optimisation. A strongly optimised website will harvest long-term results and deliver positive return on investment.
Campaign Maturity takes between 12 – 18 months before one can assess the true benefit of a campaign. Longer investment with regards to time is therefore recommended.
Our SEO Process: Generally we have two phases for SEO comprising of an Initial and a Maintenance phase. The Initial & Maintenance go hand in hand and are dependent on one another. The Initial phase really just looks at the status of the current site, ensures that we get the basics right and implemented across the site and set out goals accurately as to what you would like to achieve from the campaign. And then during the Maintenance Phase we work on achieving those goals.
It is important to note that SEO is not a once off process. Search engines look to websites for new content to keep up with the daily entry of websites to their index to prove that the current site is “more popular” or “relevant” to the newly entered ones. Search engine algorithms change constantly and staying abreast of these changes keeps your site one step ahead of your competitors.
We also don’t just believe in increasing your traffic, we take the process one step further and analyse log and track the results on a monthly basis. Usability is key to our SEO campaigns and our personal goal is that you see the results not only from your increased traffic logs, but from increased leads and sales. That is where it counts after all!
Pay Per Click Strategy (PPC)
As with many emerging technologies, PPC is known by several different names and acronyms. Some people call it Pay Per Placement engines (PPP), others call them Bid for Placement engines, and the list goes on. The industry is now trying to standardize on “Pay Per Click” as the official terminology. The reasoning goes that you do not actually pay for placement. Technically, the positions or listings are free. You pay only for each click (i.e., visitor) that you receive from that search engine listing. The person placing the highest bid per click price for a keyword achieves the highest placement or ranking.
PPC Marketing potential: PPC works well across a wide range of marketing objectives, as it can provide great exposure online – driving audience, increasing your marketing database and gaining new clients. PPC is a very cost-effective way of generating leads, conversions and sales. The PPC strategy would include:
- Generate leads within the target Cost Per Acquisition (CPA).
- Optimise campaign to own brand terms, ensure top listing position for these.
- Identify conversion actions and optimize campaign to drive visitors to these areas.
- Build PPC campaign based on highest yielding phrases.
- Maintain target CPA.
- Ongoing industry and competitor research and implementation of results into site and campaign.
Email Marketing Solutions for Hotels
In1 Solutions can offer fully managed or self-managed Email Marketing solutions. Enabling clients to communicate effectively with their client base.
In1 provide a branded e-marketing solution which allows you to send well designed ezines that are tracked and monitored for effectiveness to your database. The system also allows you to integrate your ezine communications with your Facebook and Twitter campaigns. We provide template ezines which can be re-used as required. The cost of send is very competitive. We can provide training and access to the system to enable you to manage the campaigns yourself or for an additional fee we can fully manage these campaigns for you.
Hotel Ezines with strong conversion rates.
85% of your business communication today is via email. Are you in control of this critical information highway? How hard is your email working for you?
Email dominates business communication and its role is still growing. Marketers and business managers are faced with serious challenges in controlling and managing the appearance, legal implications and flow of every-day email, as well as unleashing the immense potential of email as a powerful sales, marketing and customer service. The solution is intelligent business email. This software combined with our hands-on experience will make your email work for you.
Database Development: Your database is one of your most valuable assets, as it links you to buyers and potential buyers, and helps boost brand retention, sales and long term client relationships. In1 Solutions provides a comprehensive range of database marketing solutions, and help you get the most out of bulk mail – an extremely powerful marketing tool.