THE ADVOCACY PLATFORM FOR HOTELS
Sample Client Results
The Brand Advocacy tool uses the power of social media to generate brand awareness and higher booking levels from a hotel’s own web site.
Outlined below are just some of the results which have been delivered month on month for hotels using the tool:
Westport Plaza Hotel
Since going live on the 15th of March the campaign has delivered over €10,727 in booking revenue for the hotel, with over 23,166 social connections reached, an average of 138 per advocate. Advocate engagement in the booking engine was 32%.
“The Brand Advocacy product has delivered a strong return on investment, while also increasing the level of social engagement and general awareness of the brand. All the set-up and design was taken care of by the support team and the product has been easy to manage”
Buckatree Hall Hotel
So far this year Buckatree Hall Hotel has seen a 46.7% engagement rate. The campaign has also generated high levels of Unique Site Visitors, creating valuable advocates for the brand.
Over 359 guests have advocated for the property and 40,881 friends & family were personally introduced to the Buckatree Hall Hotel
“Brand Advocacy is unique. When I was introduced to it I knew instantly it would have a positive impact on the business. Social media is everywhere and plays a large part in our marketing, with this in mind it was a perfect addition for us. Over 40,000 friends and family were introduced to our brand growing awareness of our hotel across the social media channels and also delivering us growth in website visitors and direct bookings. I would not hesitate to recommend this tool to other properties”
Wayne Jenson, General Manager, Buckatree Hall Hotel
Over the last 90 days the campaign has delivered £3,074 in bookings through the brand advocacy tool. During this period there have been 8,272 social connections reached, averaging 123 social connections per guest.
The Homepage Component only figures show out of 26,148 visitors 637 clicked to unlock an incentive.
“We had been looking for a tool that supported social engagement and this one has not disappointed, delivering a strong Engagement Rate of 24.79% and with 8,272 social connections reached in just 12 weeks. We would recommend this tool to other hotels that are looking for creative ways to reach potential clients through social media and grow awareness of the hotel brand”
John Marsh, Webmaster, Oceana Hotels
The Cleveland Hotel
Over the past few months the campaign has delivered 3,942 social connections reached, averaging 76 per advocate. The campaign also delivered a strong guest engagement rate and over 59 booked room nights, with £8,824 in revenue generated.
“We have been delighted with the return we have achieved to date with the brand advocacy product and are working closely with the team to encourage further engagement. It is a great way to increase awareness of the hotel’s brand and generate both increased levels of visitors to the site and to grow direct bookings”
Barbara Mus, Hotel Manager, Cleveland Hotel