Category Archives: Facebook

  • Facebook Home & How It Will Affect Hotels

    Lorna McNamara, Marketing Director

    The Facebook Home option allows users to replace their mobile screen with a Cover Feed from Facebook, with up-dates, photos and status up-dates from friends. Depending on the up-take of this option it means that hoteliers will have to ensure that they factor in a Facebook strategy as part of their mobile strategy and ensure that both elements work to increase conversions. Once Facebook have integrated other recent developments such as, Local Search and Graph Search with Facebook Home, then traditional review sites may be replaced by Graph Search, with friends influencing search decisions on a more local and personalised level. Whenever these elements are integrated and if Facebook Home is adapted by a large number of mobile users, then management of hotel reviews online will take on a more individual relevance, with each persons individual perception or views on a hotel influencing a potentially wide network of friends.Requiring hoteliers to adapt their online reputation management strategy. Read more about this topic at Revinate.

    Thursday, May 30, 2013

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  • Why It is More Important to be Interesting than Liked

    Lorna McNamara, Marketing Director

    Everyone wants to be liked, but sometimes it is more important that what you have to say is interesting. With Facebook there has been a lot of focus on how to grow your likes to support your brand’s social media strategy, however, going back to basics and focusing instead on what your brand has to say, will result in a more successful campaign. Shifting the focus from  getting people to “Like” you through competitions, or to maintain the interest of friends of friends, the emphasis is on organically growing connections based on their interest in what you are saying. So rather than growing your presence on a social media channel through connections with tenuous links, your connections are based on shared interests – Read more on the “Interest Graph” in Dan Weingrod’s article on Econsultancy.

    Previous articles on this Blog on Sharing Content and on Content Marketing for SEO –  identified the importance of content both for SEO and for an effective social media campaign, highlighting the need to pay attention to what you are saying and ensuring that it will be of interest to your existing or target audience. Focusing on what is good or unique about your product or brand will ensure a more organic and overall more effective online marketing campaign.

    So to boost your “interest graph” remember that Content is King and as Mark Twain said – “The most interesting information comes from children, for they tell all they know and then stop”.

    Tuesday, August 7, 2012

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  • Latest News From In1 Solutions

    In1 Solutions Offers Facebook Booking Engine Apps
    In 1 Solutions offer fully integrated Online Booking Engine apps for Facebook. They include booking engine, special offer engine and gift voucher engine – all of which are fully integrated into your Facebook page. They pull rates and availability direct…

    Friday, April 13, 2012

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