Category Archives: Industry Trends

  • The Benefits of Metasearch

    Google, Bing, DuckDuckGo, CC Search, StartPage. Every day, countless search engines are used to scan, rank, and navigate the infinities of the Internet.

    In crowded cyber space, flooded with dynamic content and flashy ad campaigns, how do you make your brand stand out? This is particularly challenging when online information is accessed and filtered through a variety of search engines.

    The solution? Metasearch.

    Metasearch engines accumulate and categorise the essential data produced across a host of popular search engine sites. They do so by sending out simultaneous, automated queries to the likes of Google and Bing, and compiling their top search results into a master list.

    The tool functions as an additional, highly effective marketing channel for your hotel. When direct links to the key metasearch platforms are complemented by well-managed campaigns, RevPar is strengthened, brand awareness is supported, your relationship with your guests is reinforced, and yield bookings are higher, coming in at a competitive cost.

    In 2019, it is forecast that the hotel industry will experience increased growth in direct bookings as a result of metasearch. If used optimally, hotels could seize the opportunity to be on level playing field with, or otherwise gain leverage over OTA’s.

    But enough speculation. The proof is in the results.

    Following In1 Solutions’ increased emphasis on metasearch in 2018, overall annual return increased by 50.2% when compared to the previous October. For a total spend of €1,553, metasearch generated more than €22,684 in revenue, yielding a conversion rate of 8.69%.

    In1 Solutions provides a full digital service to the Ashling Hotel Dublin. When analysing cost of sales for meta in isolation, it stands at 6.84%, well below that of OTA’s.

    Traffic driven by metasearch engines tripled from 2014 to 2017. With every passing year, these numbers grow stronger. Get in on the action. Contact In1 Solutions today.

    Thursday, December 13, 2018

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  • SEO Tips for 2019
    SEO Tips for 2019

    Regular changes to algorithms means that SEO is an evolving science, requiring us to keep abreast of changes to ensure we get the most from organic searches. Some of the elements that will drive an effective SEO strategy for 2019 include…Read More

    Thursday, October 18, 2018

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  • Digital Trends to keep in mind for 2019

    Digital Marketing as an industry is one that evolves at a fast pace, with new innovations appearing on a regular basis that quickly become key drivers in the industry. Planning your marketing strategy for 2019 and beyond, well these are just some of the digital trends to consider – Authenticity, Voice and Visual Search, Chatbots, Native Search and Customer-Centric marketing…    Read More

     

     

     

    Tuesday, September 18, 2018

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  • PPC Revenue Management
    How to Generate More Revenue from your Paid Advertising Campaigns

    Although the online market for paid advertising for the hotel industry has become increasingly crowded and competitive over the last few years. PPC remains a cost effective and measurable way of driving targeted visits to your website and driving growth in online revenue. For some Tips on Maximising Revenue on Investment in PPC – Read More.

    Thursday, March 9, 2017

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  • BABY BOOMERS, MILLENNIALS AND HOTEL MARKETING

    HOW TO COMMUNICATE, GAIN TRUST AND ATTRACT A NEW GENERATION TO YOUR BRAND.When it comes to marketing to these diverse segments, do you as a hotelier stop to think about the different ways that these prospective customers are influenced about what they purchase or consume as a service? Many Baby Boomers remember a time when there were no mobile phones or even connected PCs, and when tablets were for aches and pains, whereas most Millennials have always been “connected – Read More

     

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  • In1 Solutions Expands Global Reach

    Lorna McNamara, Marketing Director

    In1 Solutions has seen significant growth in overseas markets over the past year, providing online marketing and technology solutions to hotels from the Maldives to Moscow and from Copenhagen to Cape Town. Our creative and dynamic solutions are designed to suit the specific needs of each client, delivering growth in direct bookings and effectively promoting the brand online. To find out more about what we can offer and the type of results we can deliver – Read More

     

    Monday, February 29, 2016

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  • SEO Tips 2016
    SEO Tips for 2016

    Lorna McNamara, Marketing Director

    There have been significant updates to SEO over the last year or so, which include Google Penguin, Panda, Hummingbird and Pigeon, frequent changes to algorithms means that SEO is an evolving science, requiring us to keep abreast of changes to ensure we get the most from organic searches. Some of the elements that will drive an effective SEO strategy for 2016 include – Read More

    Thursday, February 18, 2016

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  • Masimise RevPAR
    Using PPC and Brand Advocacy to maximise Net RevPAR

    Lorna McNamara, Marketing Director

    A thriving hotel economy relies on happy guests. And revenue. In fact, revenue is critical to a satisfied guest; it allows hotels to better serve their staff, and their staff to better serve their guests. Your guests, your team, and your hotel’s bottom line all win when you aspire to generate the most revenue. The hospitality industry however is unique and many of your prospective guests are hijacked by OTAs like Booking.com before they get a chance to book directly on your own website.  In1 Solutions offer a range of  online marketing services designed to grow direct bookings and maximise Net RevPAR. Read More.

    Wednesday, October 14, 2015

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  • Responsive Website Design
    New Responsive Website for Oceana Hotels

    Lorna McNamara, Marketing Director

    In1  provides a full service solution to the Oceana Hotel group who represent four hotels in Bournemouth and one in Evian in France. Our services include responsive website design, our dynamic booking engine solutions, including our responsive group engine, and online marketing services that include SEO, PPC and social media marketing.

    To view their group site, click on – Oceana Hotels.

    Friday, August 28, 2015

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  • In1 Solutions’ Partnership with Flip.to delivers Direct Bookings and Strong ROI

    Lorna McNamara, Marketing Director

    Read more about our Flip.to partnership which delivers hotels social media engagement tools that are delivering growth in direct bookings and increased brand awareness. Read More

    The brand advocacy tool is seamlessly integrated into out booking engine and allows you to harness the power of your existing customer base to grow awareness of your brand and generate bookings. This unique and highly effective marketing solution lets you tap into the social networks of your guests, turning them into active and engaged brand advocates. By simply incentivising your guests to share their stay with their social networks, we help you multiply your marketing reach. Read More about the Brand Advocacy offering or talk to us today about how this tool could be delivering real results for your hotel – Request More Information.

    Friday, July 3, 2015

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