GENERATE MORE REVENUE FROM YOUR DIGITAL VOUCHER SOLUTION
Voucher business continues to grow at a staggering speed across a wide range of industries, from hotels and restaurants to spas and gift shops, from fully integrated eVoucher solutions to digital vouchers. Whatever your product offering, here are a few tips to ensure you are utilising all the tools available to maximise your voucher sales.
Gift Experiences or Voucher Products
If your offering lends itself to selling a range of experiences or individual voucher product offerings, adding these to your offering will showcase your brand and drive increased sales. These could include spa treatments, dining experiences, and incentivised offers.
Whether it is Christmas, Mother’s Day or Easter, there is a suitable voucher for every season and opportunity for a proactive campaign to drive voucher sales. We can schedule a seasonal planner of activities to ensure you don’t miss out on any valuable sales opportunities!
Dedicated Landing Pages & Voucher Categories
If you are offering a range of gift experiences or categories, such dining experiences, spa treatments or seasonal gifts, a suite of dedicated landing pages will make it easier for you to promote individual categories or offerings. Landing pages also enhance Search Engine Optimisation and conversion from online marketing campaigns.
Utilise creative, one-off designs across all stages of engagement, from the voucher offering itself to the eVoucher and online confirmation. Bespoke products encourage engagement and increase conversions. As well as designs that match your brand, encourage clients to visually customise their voucher or gift in a way that matches their taste.
Promote your voucher offering on your Facebook page and allow customers to send vouchers to their Facebook account. Or use our brand advocacy tool which allows your customer to share an incentive with their friends and family through their own social media account. This will grow both brand awareness and voucher sales.
Targeted Paid Advertising Campaigns
A proactive PPC campaign will allow you to grow your online voucher revenue. The results are measurable and campaigns can be targeted according to your product offering or markets. These campaigns are integrated into your Analytics account so you can track performance as required. Our campaigns are supported by custom designed ads and landing pages.
Daily Emails & Ezines
Regular and creative communications to your market or existing customer base will support growth in online voucher sales. These can include branded messages as part of your daily emails, which could promote a seasonal voucher offering, or utilising engaging ezines to promote your voucher offering to your database.