Summer is here! And if you’re based in Ireland like the majority of our team, that means there are a host of Bank Holidays on the horizon. The May Bank Holiday saw a huge spike in gift card sales and we’re expecting the same trend to continue as customers look for ways to meaningfully spend the upcoming June and August Bank Holidays.
Ensure your gifting platform is ready by offering a selection of eclectic experiences that lean into quality time for friends, couples, and families. Whether that be outdoor adventure experiences, spa retreats, romantic dinners, dance classes, or 18-hole rounds of golf. Anything that will bring loved ones together and, where possible, encourage them to get out in the sun to make memories!
Father’s Day is approaching next month, but once that’s wrapped, there’s a significant time lapse before the next big event: Hallowe’en. Bank Holidays are a perfect way to keep sales momentum going in the lead up to Autumn and Winter, so plan your marketing calendar accordingly and get creative when it comes to optimising your hotel grounds for quality time and outdoor play.
Even something as simple as lunch or afternoon tea al fresco can feel like a novelty in chilly, rainy Ireland. The few weeks of good weather and the potential to soak it up in stunning environs will have sun worshippers flocking to your gift card engine. This sentiment applies to retirees as well as young kids who will be wrapping up the school year shortly.
This time of year is very much about catering to family units, so keep them in mind when curating your gift card catalogue. Inclusive gift card experiences mean parents won’t need a babysitter and your property will become a favourite place for folks of all ages.
When it comes to gifting success, you can always bank on Bank Holidays!
To set up your very own bespoke gifting platform, contact us on sales@in1solutions.com. Our gifting solution is the perfect fit for accommodation providers, hotel groups, restaurants, retailers, large shopping malls, furniture stores, adventure experience outlets, and more. We’re market-leaders for a reason.