At last, it’s summer in the Northern Hemisphere, which means lots of exciting things for your brand and bottomline! First and foremost, it’s officially vacation season. If you are one of the thousands of hotel groups, boutique properties, hospitality organisations, and tourism bodies using our gift voucher platform, it’s time to make the most of the shiny tools at your disposal. Start by creating summer-specific voucher offerings – think dinner on the beach, afternoon tea by the pool, discounted family stays, 18-hole golf sessions, girly getaways with prosecco on tap – and promote them via social media, your property newsletter, email footers, at point-of-sale, and beyond. This is one of the easiest and quickest ways to massively increase your summer revenue. As you know by now, creating a new voucher via the In1 Solutions backend takes minutes, if not seconds. So, just think, by end of day today, you could have several new voucher offerings out in the world. Imagine the possibility!

Speaking of possibility, this is the time of year where creators and social media users go into overdrive. Whether they’re sharing photos of their vacation abroad, barbecues with friends, outdoor sports, or restful days at the beach, people are posting, sharing, commenting, liking, and searching for inspiration on how to make the most of the summer sun. Now’s your moment to get in on the conversation. Create refreshing summer content, grab follower attention, and encourage them to spend the season with you! Your Sales & Marketing Team will back us up when we say short-form video is the way to go. Whether you’re posting via TikTok, Instagram Reels, or even YouTube Shorts, video yields some of the highest engagement rates. As you would expect, it’s a massively competitive space as a result. When everyone is vying for customer attentions, how do you make your brand’s content stand out?

1. Use phrases that prompt relatability: Before we dive in, it’s worth noting that, ultimately, the most important thing is to stay true to your established brand / corporate identity. For instance, if you are a 5-star property that emulates old-world charm and elegance, informal or casual language may not be a fit for your brand. It could, however, be the ideal tone for a hip boutique hotel that welcomes a lot of young backpackers through its doors. Bear this in mind when constructing your video copy. Regardless of your brand’s aesthetic, ethos, and clientele, all properties can benefit from using language or statements that elicit feelings of ‘being understood’ from the viewer. For example, a centrally-located property that services many corporate visitors or business travellers may make a video with a relatable remark such as, “When you’re travelling for a conference, only to discover your hotel is located miles outside of the city and away from the venue”. This would then serve as a catalyst for a juxtaposing shot of the property with the capital city on its doorstep or its on-site conference room, offering a visual signifier of, “But not when you stay with us.” This is a powerful strategy as it conveys some of the hotel’s key strengths in seconds, while drawing the viewer in by referencing a frustration or bugbear with which they are all too familiar. Lastly, don’t forget to link your gift voucher platform on screen or in the description box to encourage immediate action.

2. Switch things up visually: The thing about trends is they follow a pattern. Whether it’s a viral sound, topic, dance routine, or image, searching the related hashtags can yield thousands of near identical results. Sounds a little boring, right? That’s why it’s so important to be part of the trend but to stand out while doing it. A lot of creators will use basic fonts, centred camera angles, default room lighting, and standard hashtags. With just a few tweaks and innovations, your property’s videos can be part of viral conversations while being unique enough to garner a lot of attention. Start by choosing a font that reflects your branding, then employ your signature colour palette. Make use of unusual camera angles. For instance, a restaurant owner may place their camera in a closed oven or covered pot, only to open the door or lid to kick-off the first shot. This will prompt users stop scrolling instinctually as a result of seeing something ‘different’. (Just ensure the oven and stove are turned off! We don’t want any melted devices in the name of creativity.) When it comes to lighting, consider investing in ring lights, coloured lighting strips, or strategically planning outdoor, day-time shoots to give a polished, professional look. Finally, be clever with hashtags. Of course you’ll want to implement a few of the viral tags, but pair them with industry-relevant ones and keywords, too.

3. Keep your audience hooked: If you’ve spend any time on TikTok, you’ve likely noticed the videos that receive significant engagement often use phrases like, “But this is what they don’t tell you” or “This is the important part.” This is a powerful verbal tool to keep audiences engaged by appearing to withhold essential details or building up to a sort of informational climax. Beyond that, it is probable this strategy has gained traction as it is helpful to draw users back in should they be multi-tasking. In 2026, there is an expectation that a significant portion of the population are engaging with multiple screens and media outlets at once. This market and attention-span development has been widely acknowledged, including by media giants such as Netflix. This means a greater reliance on buzzwords and ‘big reveals’ in a ploy to ‘win the battle’ for audience attention. When composing your video scripts, it can be fruitful to use comparable phrases, but do so sparingly to maintain sincerity. For instance, consider the following: “We’ve already told followers that our property sells over 30 varieties of gift card offerings. But here’s something you didn’t know… until right now: 10 of our most popular voucher offerings are on sale for the next six days only! These include champagne afternoon tea, luxurious spa treatments, and 7-course meals.” That’s sure to reel them in.

We’re so excited to see all our clients’ upcoming summer content. Should you need any assistance setting up gift vouchers, would like to request bespoke designs, or would appreciate Sales & Marketing insight, please do not hesitate to reach out to our team on sales@in1solutions.com. We’ll get back to you within three working days to ensure your requirements are met and/or set up a meeting.