Whether your property is big or small, investing time and money in digital advertising is an impactful way to spread brand awareness. Employing paid search (Google Ads, Microsoft Bing) and social media advertising (Facebook, LinkedIn, Instagram) offers valuable insight into your target audience. Discover what piques their interest and strategically adapt your gift card promotions to maximise engagement!
Along with our sister company, The Brand Mix, we have accrued decades of experience in the digital marketing realm. Our international customers are successful and satisfied, with the glowing results to prove it. But if you’re an In1 Solutions client that handles marketing in-house, this is the post for you! This week, we’re sharing insider knowledge on the power of digital advertising and how, if cleverly wielded, it can skyrocket your gift card sales.
Targeted Advertising.
Digital platforms allow you to target specific demographics, interests, and behaviours. This works to ensure your gift card ads reach the most relevant audience. We recommend personalising our gifting solution to meet your market’s needs. Add another language, offer corporate gifting, incorporate themed vouchers. Whatever your target market’s preferences, our gifting solution is rich in functionality to suit their needs!
Measurable Results.
Digital advertising provides detailed analytics, allowing you to track the performance of your ads in real-time. You can measure metrics such as impressions, clicks, conversions, and return on investment (ROI), allowing you to optimise your campaigns for better results. At In1 Solutions, we run successful Pay Per Click campaigns where the user’s end to end activity is meticulous tracked. Find out more about promoting your brand with us by getting in touch! Should you prefer to run your own paid ad campaigns, we can set up tracking for you, so you have access to gift voucher ROI.
Wide Reach.
With the increasing use of smartphones and tablets, digital advertising enables you to reach a vast audience across different browsers, channels, and devices, including social media, search engines, websites, and mobile apps. The wider you cast your net, the more traffic you’ll see.
Cost Effective.
Compared to traditional advertising methods like print, television or radio, digital advertising often offers better value for money. You can set budgets and bidding strategies to control your spending and maximise your ROI. With PPC, for example, once your budget is depleted, the ad is dropped, meaning you have full control over your funds.
Instant Accessibility.
If your advertisement catches a potential customer’s intention, they can immediately take action. There is no delayed gratification. When it comes to purchasing a voucher over the phone, for example, the process could be time consuming, there may be barriers to communication, the line may be busy, or the phone may be temporarily unmanned. These inconveniences may lead the customer to walk away from the sale and take their business elsewhere. By purchasing gift vouchers online, however, the process is quick and easy, leading to faster conversions and increased sales.
Retargeting Opportunities and Brand Awareness.
Digital advertising allows you to retarget users who have previously shown interest in your gift vouchers but haven’t made a purchase yet. This increases the likelihood of conversion by keeping your brand in sight, and top of mind.
For more information on our digital marketing services, visit The Brand Mix website. If you’re already a client and would like to explore further avenues to success, why not book a free, one-on-one consultation with a member of our Sales Team? Simply email sales@in1solutions.com and we’ll get back to you within one business day.
If you’re not already a customer, but are interested in switching to our world-leading gifting platform, feel free to contact us. We’d be delighted to arrange a demo and talk you through even more of our phenomenal features.
Then, of course, there’s always our Media page, filled with explainer videos exploring the ins and outs of each of our digital solutions and services. Check it out!