Thursday, 19th September 2019
Regardless of the late Summer feel to the weather at the moment – the nights are getting longer and there is a crisp feel to early morning starts. A timely reminder that the season is well under way and the to-do-list for Autumn / Winter should be well underway. However, for those who have not kick-started the new season yet…it’s not too late. Below are some of the key events to focus on:
Black Friday / Cyber Monday: Black Friday is on the 29th of November – with many predicting Black Friday “creep” on offers and ads and signs that promotions for the event may start as early as mid-October. With so much noise around those dates it can be hard to stand out. If you can be creative with your offering and how you promote it, with continuity of message across all media – Be Clear, Concise and Engaging – but remember to stay true to your brand.
Mid-Term Breaks – It feels like they are only just back to school, but mid-term breaks are only weeks away. Ensure you have family packages on offer, supported with dedicated landing pages for fun things to do in your property or area and promote them across all channels and media with strong imagery and calls to action. Having a dedicated seasonal packages page for families that include October and February mid-term offerings, Bank Holiday deals, and Summer 2020 offerings will allow you to market well in advance and capture early bookers with incentivised offers.
Christmas & New Year: Promotions for this important seasonal event seem to start earlier each year, with many kick-starting their campaigns in August. However, it is not too late to get all your collateral in place and start promoting – from Christmas parties, to Christmas shopping Breaks or Christmas vouchers – dedicated landing pages, custom ezines, PPC, social campaigns…
Whatever the event or season there are some key marketing fundamentals to ensuring that you get the most from each campaign. Integrated marketing or a holistic approach – will ensure that all key channels are communicated to in an effective manner. Continuity of message across all platforms will reinforce the offering, avoid confusion or missed opportunities. Stay true to your brand…create a compelling story…be creative and engaging…track engagement and measure performance so you can learn from each campaign.
Need some marketing support for your seasonal campaigns talk to us today about our creative digital marketing solutions!