Do you have a Digital Marketing Strategy
Lorna McNamara, Marketing Director
We all start the year with great intentions, but often by this time of year, many of them have fallen to the wayside due to general day to day work pressures. However, to ensure your hotel makes the most of the online environment, you need to ensure that regular activities, updates to online platforms and websites are implemented and that the content is targeted, well-written and relevant. There are plenty of tools to help you in scheduling activities and supporting a digital marketing strategy, such as free online calendars and tools such as Google Insights & Trends, Trend Spotter, Pinterest and LinkedIn. All of these tools can make it easier to keep an eye on trends and stories that are capturing peoples imagination – some of which could be incorporated into promotional campaigns or used to identify when best to communicate a particular message or offer.
With the continued growth in the relevance of content marketing and the latest up-dates to Google SEO algorithms, combined with the importance of social media and imagery in helping people make decisions, it is more important than ever to have a planned communication strategy. This strategy should cover all target markets across a mix of platforms and should be timed to give each campaign the greatest chance of success. In1 Solutions can create and manage the implementation of creative digital marketing strategies.
If you would like to find out more about this service contact us at – firstname.lastname@example.org.
Friday, April 25, 2014