It’s that time of year again. And not just for our terrible autumn related puns! The leaves are turning golden, there’s a chill in the air, and the kids are headed back to school. It’s been a tough year, in particular for parents balancing work and childcare responsibilities during the pandemic. They’re amongst the many groups that deserve a medal. And a holiday.
Now that the kids won’t be partaking in virtual learning, parents will have more time to themselves. That means your tried and tested September marketing tactics can resurface after spending over a year in a dusty closet! Did someone say autumn cleaning?
Advertise “Back to School” room and voucher offerings to attract traffic to your website, booking, and voucher engines. It may not be the most conventional seasonal promotion, but as a result, it’ll grab their attention. Stand out from the crowd.
Before you know it, you’ll be advertising for Halloween, Black Friday, Cyber Monday, and Christmas. So, seize this little bit of down time while you can and make that most of it. Pair it with pop-ups, ezines, a strong SEO and PPC strategy, and social media promotions to maximise your return.
Things are about to speed up, but first, help them slow down.
Need help with your marketing tactics? We’re experts in the field. Don’t hesitate to contact us today!