Spring into Action: Marketing Tips for Seasonal Specials

Feb 14, 2019 | Latest News

Happy Valentine’s Day from all the team at In1 Solutions! As our booking and voucher engine clients are already well aware, this holiday elicits an exciting spike in revenue each year. In the weeks preceding the event, right up to the last minute, shoppers are in pursuit of the perfect gift for that special someone.

While Valentine’s Day is perceived as particularly lucrative, possessing the right marketing knowledge will yield comparable, often more impressive financial results, throughout other seasonal periods. With younger generations, aged 18 – 34, celebrating these annual events en masse, it is advisable to market experiences over material goods. Hence, the In1 voucher engine provides an unparalleled, highly effective solution.

In the spirit of Valentine’s Day, we recommend maximising your online voucher revenue by:

  • Adding that extra special touch. At Christmas, include a glass of mulled wine in your festive dinner offer. On Valentine’s Day, prosecco and chocolates upon arrival would surely be appreciated! It’s the little things.
  • Ensuring the images, copy, and slogans featured on your seasonal voucher advertisements are appealing. In1 designs magnetic pop-ups and landing pages all year round. From St. Patrick’s Day to Easter to Black Friday to Cyber Monday to… just because.
  • Remembering to market to wider audiences. According to The Balance, 2019 will set new spending records for Valentine’s Day, earning approximately $20.7 billion for the U.S. economy. Unexpectedly, around 25% of these shoppers do not intend to invest in a partner but rather friends, family, pets, and themselves. Take these buyers into account, advertising Valentine’s Day as a celebration of more than just romantic appreciation. Think outside the box.
  • Implementing a voucher engine that is optimised across all browsers and devices. At In1 Solutions, our voucher engine technology does just that. According to The Balance, more than 50% of Smartphone owners purchase gifts via their mobile. Moreover, the devices are widely used to redeem vouchers and research products.

Don’t wait until next Valentine’s Day to see results you’ll love. Grow seasonal (and overall) voucher revenue today by contacting In1 Solutions at