Tips for Voucher Promotional Campaigns
Vouchers are the perfect gift whatever the season or special occasion. To ensure your seasonal promotions deliver the best results you need to plan well in advance and start promoting early.
Valentine’s Day, Mother’s Day, Easter, Black Friday & Cyber Monday, Festive Gift Vouchers or January Sales, Whatever the seasonal celebration, a well-thought-out and creative promotional campaign will allow you to reap the financial benefits of the season.
SOME THINGS TO CONSIDER
Offer a Sneak Peak
Release Teaser Campaigns to drive awareness ahead of key seasonal promotions.
Save some of your Fab Discounts for later
Sales and promotions are well-received during Black Friday / Cyber Monday and the January Sale period but don’t give it all away too soon Keep some discounts back to drive slower off-season periods.
Start Early… Finish Late
For date-specific seasonal campaigns, extend your reach and stand out from the crowd.
Keep them coming back for more! Consider offering sliding scale offers, deal of the hour, custom packages, surprise rewards and incentives.
Make use of #HASHTAGS
Remember to take advantage of each season’s focused Instagram hashtags. Use these in addition to your regular hashtags and promote across all social media.
Spend More… To Earn More
Increase your ad spend to drive awareness in a competitive market.
Consider running a VIP Deal to offer a little extra something special to repeat customers.
Increase the Shop Local and Support Local Businesses message into your advertising campaigns. Create some gift experiences that will work for your local market and include relevant #shoplocal hashtags into your social media marketing.
Be Easy to Find
Enhance your content and focus on relevant keywords throughout the year. Make use of our dynamic landing voucher pages to support your SEO. Remember to never let anything go to waste by updating your seasonal landing pages for next year once a season or event has passed. Add relevant content and updates throughout the year to keep those pages ranking highly for key search terms.
EXAMPLES OF SEASONAL PROMOTIONS
Black Friday Popups
Voucher Panel on Page
Festive Season Popups
ENSURE YOUR VOUCHER OFFERING IS FULLY OPTIMISED, BY UTILISING OUR FULL SUITE OF FUNCTIONALITY.
Why limit your potential? Our voucher engine facilitates the sale of gift cards across multiple denominations
Weekend Breaks or Short Stays
Maximise the sale of gift vouchers for short getaways and unforgettable experiences
Send by Post or E-mail
Give customers the option to send the voucher to the lucky recipient by post or by email
We specialise in carefully tailored, custom voucher and voucher engine designs to complement your existing website and unique branding
Easy User Interface
Who knew such an advanced solution could be so easy to use? Easily update the voucher title, description, and images to become more alluring to potential guests
Gain the ability to link to a specific voucher category – for example, spa breaks, dining experiences, bed and breakfast
Custom Landing Pages
Link to custom landing pages for individual vouchers or voucher categories
Experience online success as never before with targeted PPC campaigns, online reports, and accounting
Share and promote your new voucher engine easily via social media platforms and invite your customers to do the same
Spread the word on an unprecedented scale with e-zines, re-marketing ads, email banners, and more
Secure Payment Gateway
Offer your customers complete peace of mind with secure payment gateway for debit/credit cards, including Stripe, SagePay, Realex, and Paypal
Things change and plans get cancelled. Keep cashflow in your business by using our refund voucher system
Click & Collect functionality
Available to use in our IMC and can be enabled for all or specific voucher types
Dynamic Voucher landing pages
Our voucher engine supports live feeds to website landing pages. These can be based around categories or seasonal offerings and all content is dynamic.
Voucher Variation and Pooling
Vouchers with the same core offering can be grouped under one front-end voucher.
Bulk Buy Gift Vouchers
As corporate gifts, employee rewards or customer incentives.