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How Can A/B Split Testing Impact Your Website?

How Can A/B Split Testing Impact Your Website?

It’s the little things that make up life. Just as it’s the little details that elevate your website. Sure, eye-catching design, well-written copy, and responsive navigation are the keys to success, but once the essential framework is established and sturdy, set your...
Google and the Heat of the Micro-Moment

Google and the Heat of the Micro-Moment

In 2011, Google brought their ingenious ‘Zero Moment of Truth’ theory to public attention. The moment serves as the first in a successive series, revealing the consumer’s trajectory towards brand loyalty.The ‘Zero Moment of Truth’ is the period that precedes the...
Maximise Your Social Media Management

Maximise Your Social Media Management

You don’t need reminding. Everyone knows that establishing a pervasive presence on social media is essential in the modern age. It has become as ingrained in our marketing minds as the importance of having a direct telephone phone line for your hotel. That knowledge...
Why Email Marketing Should Top Your Priority List

Why Email Marketing Should Top Your Priority List

The Internet. The “network of networks”. The boundless information superhighway with which we are thoroughly familiar. Its invention dates back to 1983, but only in 1990 did the World Wide Web come to fruition. Soon afterwards, emails began hopping from inbox to...