When it comes to marketing to diverse generations, hoteliers must stop to think about the different ways these prospective customers are influenced. Baby Boomers recall a time when there were no mobile phones or computers, when tablets were for aches and pains. Meanwhile, Millennials have always been “connected”.
Traditional promotional methods have become largely ineffective as a growing number of consumers watch “On Demand” television and newspaper sales are in decline. The use of Ad Blockers is rampant. Studies indicate that over two-thirds of Millennials have installed Ad Blockers on their devices. And yet, more and more of your marketing budget is being spent on online advertising and eZines.
But Millennials communicate differently. Their trusted form of communication is the handheld device they have always had. They use platforms such as Instagram, Snapchat, and Facebook to communicate. Their decision to purchase a service is often because they trust and are familiar with the medium through which the ad was delivered.
This is where Brand Advocacy comes in. It allows your clients to share details of their booking with friends on Facebook and other social platforms. Consequentially, your hotel is immediately exposed to large volumes of prospective clients.
Think about it! The moment your guest clicks “Book Now”, every Facebook friend of that guest receives an incentive to book with you too! And that recommendation comes from a trusted friend. It may be fully integrated into your booking engine and it happens automatically. Your hotel is placed to the forefront of online conversation. And that conversation leads to impressive conversion rates.
Now you’re communicating.